mod(ernist)

Modernist (n): A believer in or supporter of modernism, esp. in the arts.

Jack London (p. n): Slick Melbourne based menswear label inspired by British and European Mod Rockers of the 1960s.

Mods and Rockers (p. n): Two conflicting British youth subcultures of the early-mid 1960s.

Clean, slim lines with just the right amount of edge and a modern twist, Jack London’s signature look embodies the soul of the Mods at their height in the 1960s. Not just a bunch of well-dressed men on customized scooters, they also had wild side with their all-night, substance-fueled dancing at the discotheque. Think narrow blazers, shirts and winkle-pickers forming classic silhouettes, embracing slender rather than the beefy. Wouldn’t it be cool if dudes shared this dress code at night clubs today?

This season the look is more refined and cultivated – longer lengths, layers and velvets come together under two distinguished looks – post-war Britain and neo-Edwardian 1950s.

We’ve put together a look that harnesses both the Jack London aesthetic and Jesse’s ever-changing style. A female version of this wouldn’t go astray…

All items from Jack London: trilby – in store; ‘McQueen’ leather gloves – here; Maltese cross stick pin – here; ‘Clayton’ suede jean – in store; ‘Picadilly’ circus shirt – in store; knit tie – in store; Tartan suit jacket – here; classic dress belt – here; ‘Sandhurst’ trench coat – here; ‘The Cuban’ boots – here; folio case – in store; ‘The Carter’ sunglasses – in store

jacklondon.com.au | shop.jacklondon.com.au

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