Exclusive to the chain of urban apparel and street wear store Co-Op Surfection, is the very well price-pointed and easy to wear men’s basics range, Long Lost. Launched last night at the Melbourne Central store, guests rocked out to some mad tunes of The Murlocs and checked out some of the latest threads from the Sydney based label.
Behind the brand is the world-traveling and creative mind, Lotte Barnes. A creative consultant with an impressive jewelry collection and love for photography, Lotte is one of those really rad people you meet and feel like you’ve known them for a lot longer than half an hour.
Her vision behind Long Lost was simple: to create classic, quality, attainable basics for men. The humble twelve-piece collection consists of tees, chinos, beanies and more with a laid-back, organic appeal.
Co-Op Surfection | Lvl. 2 Melbourne Central | Melbourne, VIC. 3000